Turning Vision Into Legacy

Jul 14, 2024

Welcome to the nexus where data-driven precision meets creative innovation.

Imagine a world where every marketing strategy you deploy translates not just into numbers, but into stories—stories that resonate, engage, and endure.

“There are few marketers with the mindset she brings to the table, let alone the work-ethic to deliver. Truly a rare talent that would become a great collaborator and teammate that’s fun to work with in any organization.” David Coomer CEO, COOMER

I'm Madeline Diane, an experienced navigator through the intricate world of brand storytelling.

With over a decade of harnessing data and insights, I've crafted campaigns that speak directly to the heart of what audiences crave. I go beyond the conventional, uncovering the true essence of brands and weaving them into the fabric of their market.

I turn vision into legacy.

My unique approach to marketing isn't just about visibility—it's about making meaningful connections that drive success and sustainable growth.

“Upon taking over the role as President of Mustard Seed Hill, it was evident that our brand voice was confused… Up until working with Madeline, our marketing wasn’t actually speaking to our target audience… and Madeline Diane was able to listen to our vision and build upon it. She found our once-lost brand voice and honed it. She created magic… Our revenue is higher than its ever been, our bookings and ticket sales have increased exponentially, and our brand presence is stronger than ever. It’s amazing to watch her work. She’s a true collaborator. We love creating, dreaming, and working with her. The positive impact she’s already made on Mustard Seed Hill will carry us forward for years to come.” -Victoria Benson, President of Mustard Seed Hill

A Journey Through Numbers

Since starting my career in 2009, I have reached an estimated 41.4 million unique digital viewers and generated over 91 million impressions. These aren't just numbers; they represent a legacy of impactful storytelling and strategic acumen that has consistently elevated brands in the digital space. With a global market share of 0.5047%, my work spans industries and continents, bringing a nuanced understanding of varied markets and consumer behaviors.

While some count sheep to sleep, I count the millions of impressions my campaigns create—night after night.

Transformative Impact

Seth Godin, author and marketing guru: "Don’t find customers for your products, find products for your customers. It’s no longer about interrupting, pitching and closing. It is about listening, diagnosing and prescribing."

The total client revenue impact I've facilitated to date stands at an estimated $955 million, a testament to the effectiveness and ROI-driven focus of my campaigns. In 2024 alone, active campaigns under my guidance are projected to generate over $1.2 million in sales. With a robust track record of viral successes—22% of my campaigns achieving viral status—I've mastered the art of capturing the public's attention organically, with 75% of these viral campaigns costing zero dollars in ad spend.

Building Relationships and Delivering Results

My relationship with clients is built on trust and proven success, with the longest-standing client relationship spanning nearly eight years. The average ROI for these enduring partnerships is staggering—25,858% based on ad spend alone, and 8,852% when including consultancy investments.

This isn't just marketing; it's a strategic partnership that multiplies every dollar spent by $89.52 on average, turning marketing budgets into significant business growth.

Simon Sinek, author and motivational speaker: "People don't buy what you do; they buy why you do it. And what you do simply proves what you believe."

In its inaugural year, Railbird drew an impressive crowd of over 30,000 attendees from 48 states and 11 countries, significantly boosting local tourism during what is usually a slow month. The impact on the city was substantial, with tax revenue from hotel occupancy soaring by 7.5%, compared to a modest 0.4% increase the previous year. This remarkable influx of visitors provided a major economic lift to the area.

My responsibility as a consultant to ACE Entertainment that summer? Craft an organic microinfluencer strategy to launch ticket sales to make the word “Railbird Festival” a buzz-word for years to come.

Not Just a Consultant, But a Catalyst

I have served 58 brands, launching 32 multi-channel campaign initiatives, and transforming how businesses interact with their consumers. From achieving a sold-out crowd of 31,000 attendees at Railbird to sparking a 3,567% increase in same-day website traffic for the leading medical research university in the nation, my campaigns don't just perform—they resonate and revolutionize.

“Results from the campaign go further than the numbers. The stories told helped foster an approachable healthcare culture with the community. The We are Proof campaign accomplished the goal of finding a unique way to drive social engagement for the brand and illustrate the impact UK HealthCare has on Lexington, Ky., and beyond.” - Adweek, 2020

“When I met Madeline, I knew of her work through creatively innovative marketing projects that felt unique, but was most interested in her unique use of Influencers to extend brand reach. It’s where I first learned … a concept to manipulate the algorithm to vastly expand brand reach, beyond just traditional/digital paid ads. This level of thinking was bigger than a typical marketer/strategist, yet she balanced an understanding of people, technology, media investments, and how the convergence of each could set the stage for greater brand reach and ROI for brands.

We were on the same page when it came to high concept work, but was most impressed with how she was able to shift from strategy to execution quickly. It’s one thing to have an idea, but to remain organized and focused so no detail goes overlooked is really hard.

The result of this collaboration was the top social campaign in Healthcare or Pharma globally (Short Awards). #WEAREPROOF exceeded the brand’s average post reach by 1,026%, post engagements by 973%, and video views by 99,758%. A viral hit with nearly 841k views and minimal ad-spend, creating momentum to propel internal engagement across the organization and setting the tone for the brand across all advertising.

There are few marketers with the mindset she brings to the table, let alone the work-ethic to deliver. Truly a rare talent that would become a great collaborator and teammate that’s fun to work with in any organization.” David Coomer CEO, COOMER

A Commitment to Excellence

Steve Jobs, co-founder of Apple Inc.:

"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."

My approach is backed by a deep commitment to not just meeting but exceeding client expectations. This dedication is reflected in my clients' results— averaging 97% event attendance capacity, a 65% marketing funnel conversion efficiency, and a top-five search engine ranking for numerous campaigns.

I don’t just run campaigns; I ignite revolutions in the marketplace.

I invite you to experience the transformative power of strategic marketing that goes beyond the conventional. Whether you're looking to overhaul your brand strategy, ignite your market presence, or simply learn more about the profound impact of tailored marketing solutions, let's connect.

To explore a working partnership, please email me at madelinediane.ky@gmail.com or set an appointment to discuss how we can elevate your brand together. For a more formal engagement, feel free to submit your Request for Proposal via email, and let's turn your business aspirations into tangible successes.